Microsoft consolidates sales data and partner data in Microsoft CRM by using ImportManager. Microsoft EMEA has implemented Microsoft CRM to all there SBSC partner account managers. This solution should get data from a wide range of data within the organization. At this point the standard import tool from MS CRM wasn’t sufficient for this purpose; another applicable data import tool was needed. Microsoft decided on ImportManager which could offer what was needed - an easy and stabile handling of data imports from different data sources. The implementation was managed by AlfaPeople, Denmark. “We were facing a large number of technical challenges in connection with the ongoing data update within the Microsoft project. ImportManager from CRM Extensions helped us solve this challenge; instead we could simply concentrate on designing the CRM solution”. Jakob Bech Benediktson, Consultant Manager, AlfaPeople, ”ImportManager helped us collect financial and marketing data from a wide range of sources in the Microsoft organization. This has resulted in an overall view in our CRM System which makes it easier to analyze the results of the campaigns towards our partners”. Kim Jørler, SBSC Lead, Microsoft Denmark.
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"At Microsoft Sweden we have an internal pilot project with Microsoft CRM for partner management. Every week we update the partner information in Microsoft CRM with data from Microsoft Partner Program. We use ImportManager to map the data from an Excel-file to Microsoft CRM. The main reason to use third-party software to do this data import/update is that we need a user interface that is so easy to use that a super-user can administer it, instead of using consultants. We got this using ImportManager.” Malin Jonolf, Partner Account Manager, Microsoft Sweden.
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